The website shares no address. The bar has no sign. With a passcode uttered at a plain, unmarked door, we're led to a back room through a fake door in an old bookcase.
A dimly lit library greets us, with floor to ceiling books on one side and velvet wallpaper and brick on the other.
Last night, we stepped back into time, visiting an actual 1920s speakeasy that was shutdown during prohibition. The music, ambiance and crowd-vibe have to have made this one of my favorite San Francisco stops in recent history!
Good old fashioned Mystery marketing... And obviously it works!
Talking about the Roaring Twenties style, do you know the Squirrel Nut Zippers, Heida?
Posted by: ZeeDeVoSS | Dec 10, 2007 at 11:47 PM
Love the speakeasy. Have been a couple of modern-day bars that use "mystery marketing" to their advantage.
One was in Manhattan. Since there was no sign, I never could find it again. Another is Halo in Atlanta. They keep a relatively low profile externally, as well. However, they are not in the speakeasy-league.
Posted by: Josh | Jan 07, 2008 at 08:38 AM
I think I'd have the same 'finding it again' problem with this one ;).
The door is one of those infinitely miss-able, plain colored, I-must-be-an-entry-to-a-warehouse ones...
- heida
Posted by: Heida | Jan 07, 2008 at 07:39 PM